One sure way to catch more real estate closings is to cast a wider net. Over this summer I decided to spread my marketing efforts over several offices and enlarge the geographic area that I am covering. It may seem like a simple idea, but it is something that I rarely take the time to do. This concept relates to Realtors and Lenders as well as Real Estate Attorneys.
Another idea that I have been trying to run with (if I may extend this fishing analogy) is to be flexible and use different bait. Today refinances are hot, so I am running a refinance special. For the last couple of years and years to come, short sales will be hot, so I am promoting my short sale services.
Lastly, I fish more often! Taking potential business sources to lunch and maintaining existing relationships at least once a week is a healthy way to keep in touch with current sources and to gain new ones. You can't skimp on the advertising budget - if you are not casting out, you are not going to catch anything!
So, if you are a customer of mine and I haven't called you in a month , drop me a line and we can catch up on all the hot spots in the real estate waters. . . !
Thanks for sharing your ideas. New information is always welcome
Nyles,
I enjoyed your post. Great analogy. Best of luck catching lots of fish and the 'big one' !!
How to catch more real estate in real estate: Date more fish. I get that.
I hope the fish keep biting, or should I say find their way into your net? Good luck.